A group of mad-genius engineers came to us with their baby - a golf training sleeve that uses cutting-edge AI tech to learn how each individual athlete’s body uniquely performs and then use data beamed to an app on your phone to create insight-based personalized training.
It felt like we were listening to Steve Jobs in his garage. First we helped them name their startup, then we got to the goods.
THE NAME
CTRL. Through an extensive exploration we landed on this shorthand for “Control” in the modern age. Speaking to savvy technology and the sophistication of the golf community.
THE CAMPAIGN
Your swing is like your fingerprint, uniquely yours. That’s why CTRL uses smart technology that tracks your every stroke and adapts to your swing. No one swing’s the same, it’s time training is as unique as you. Practice only makes perfect when the practice itself is a perfect fit for you.
Creative Directors - Shon Rathbone, Pete Voehringer
Copywriter - Mallory Massa
Art Director - Sarah Brandon
*Won at 2021’s Dallas Addys & AMAs
How do you position a 130-year-old furniture brand for today's home? Embrace the chaos of a modern home. Havertys Furniture helps your home look perfect even when life isn't. Life Looks Good.
Creative Directors - Shon Rathbone, Darren Brickel, Dan Lutz
Copywriter - Mallory Massa
Art Directors - Lindsey McKee, Eric Orange
Directors - Theodore Melfi, Rob Pritts
*“Knock Knock” won Gold at 2018’s Dallas Addys
Travelocity's Customer First Guarantee set out to find the perfect companion for our most valued customer, The Roaming Gnome. Customers were invited to submit a creative post saying why they should be the one. And we offered our lucky winner a 10 day first-class seat next to The Gnome himself. Will you be my Gnomie?
Creative Director - Shon Rathbone
Copywriter - Mallory Massa
Art Director - Travis Hanson
Directors - Justin Malone & Ryder Ansell
Our guests are the biggest Joy Givers of all. We searched the country to find two of the best so we could bring the joy full circle. We held a contest asking everyone to nominate their Joy Giver and share their story. Over 1,000 entered. 2 won. What happened next was magical.
Copywriter: Mallory Massa
Art Director: Lindsey Weeden
Creative Director: Shon Rathbone
Director: Justin Malone
Light is more than light. Light helps you see the beauty of every color and every moment. It's the same light used to light some of the world's greatest museums and most luxurious hotels and retailers. Introducing Soraa Home - light that loves you.
Creative Director - Shon Rathbone
Copywriter - Mallory Massa
Art Director - Travis Hanson
Director - Chad Ostrom
Fathers play a unique part in a family's story. He's the man, the man of the house. He's the myth, with adventurous stories that become family lore. And he's the legend, a legend with a presence that's bigger than life. Great fathers are heroes. And on Father's Day, The Gents Place wants to honor these gentlemen. Father's day is our Super Bowl.
Creative Director - Shon Rathbone
Copywriter - Mallory Massa
Art Director - Eric Orange
Think back a couple years and you'll remember a frozen yogurt shop being on every corner. So we positioned Orange Leaf as a create-you-own experience. Everything we did became rally cry for originality. From POP and social to a hunger campaign, our misfit spokes-thingie was at the center it. Meet Orange Unicorn - our stoner yoda encouraging people to "Be Orange."
Creative Director - Shon Rathbone
Copywriter - Mallory Massa
Art Director - Eric Orange
Monsters are giants, misfits and mad geniuses. So instead of an Agency Christmas party, we throw a Halloween party.
For our 4th Annual Monster Mash we decided to theme it. Welcome to the Freakshow. This is our circus. These are our monkeys.
Copywriter: Mallory Massa
Art Director: Lindsey Weeden
Art Department: Mallory Massa & Lindsey Weeden
